Feb 17, 2004 the access to the echoupals remains free for the farmers, while the sanchalak gains a small commission from itc limited for transactions via the echoupals. Its services reach out to more than 4 million farmers in echoupsl villages through kiosks spread across 10 states. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large agricultural processing company in india, the indian. By creating a more efficient marketing channel, echoupal reduces transaction costs and helps farmers to adjustfinetune crops types and qualities to changing trends. Mar 26, 2020 itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india please help improve it or discuss these issues on the talk page. To the uninitiated, an itc echoupal is an internet kiosk in the home of a fellow villager. These are very wrong assumptions and a quiet digital revolution is. Itc echoupal ppt final free download as powerpoint presentation. Jan 09, 2020 itc holds out mall hope for villagers the telegraph. Itcs echoupal and profitable rural tranformation rural india is a difficult business location. May 21, 2019 choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. Ferziger peric computational methods fluid dynamics pdf while the farmers benefit through enhanced farm productivity and higher irc gate prices, itc benefits from the lower net cost of procurement despite offering better prices to the farmer having. Itc e choupal pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. Please update this article to reflect recent events or newly available information.
Itc echoupal free download as powerpoint presentation. Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called echoupal an open meeting place in a village. The itc e choupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for itc. Developing a rural market ehub the case study of echoupal experience of itc b.
Effects of echoupal itc limited has now established computers and internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their. Bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india. By creating a more efficient marketing channel, e choupal reduces transaction costs and helps farmers to adjustfinetune crops types and qualities to changing trends. E choupal june an initiative of itc limited to link directly. The echoupal provides the farmers with an alternative from the unscrupulous. Oct 02, 2009 an e choupal external website that opens in a new window is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure.
An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc echoupal critical analysis, and comparison 3 with hkb 4 future scope company logo. Itc echoupal unshackles the potential of the indian farmer, who has been trapped in a vicious cycle of low risktaking ability low investment low productivity weak market orientation low value addition low margin low risk taking ability. Although rural india suffers from a weak ict infrastructure and. The itc echoupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities.
Jan 04, 2018 the echoupal initiative, among other facets of itcs multidimensional integrated rural development programme, isnt just philanthropy. What was itcs motivation for creating the echoupal. Indian agrosector has been exploiting the benefits to ict. Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place.
Choupal haats have further added to the reach of itc echoupal by increasing multifold its direct touch with villagers. Itc echoupal is a project undertaken by the itc to help the farmers in getting their share of the price which otherwise is eaten by the middlemen. Rchoupal changed for singh in when the diversified conglomerate itc introduced an echoupal to his village. Discuss the business benefits of echoupal initiative discuss the success factors for the itc initiative echoupal what are. It still employs more than 58% of population and accounts for 15 % of the gdp. Itc echaupal contributerssaumya,kiran,musharaf,amrit,dipti,shitanshu. Mar 28, 2020 the e choupal also provides other information to the farmer, including cropprices, weather and knowledge on scientific farming techniques. An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc echoupal critical analysis, and comparison. Mar 25, 2020 itc echoupal unshackles the potential of the indian farmer, who has been trapped in a vicious cycle of low risktaking ability low investment low productivity weak market orientation low value addition low margin low risk taking ability. The itc group which was one of indias foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the echoupal. Reach itcs agri business has set up 23 choupal saagars across the three states with overitv feet of dedicated retail space. Lintas media arm, e choupal join to launch bharat barometer blonnet.
The companys ownership progressively indianised, and the name of the company was changed to i. This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. Industrial enterprises serve as the basic support for the ebusiness implementation. By operating across the agrivalue chain, itc is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its. The e choupal initiative whereby a choupal is equipped with a computer and internet connectivity is the brainchild of a large agricultural processing company in india, the indian tobacco company. This largescale intervention in water stewardship covers 45 districts across 12 states e choupzl has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures.
It helps with price risk management and facilitates effective competition. These middlemen make up for the lack of infrastructure and fulfill. It is basically a computer with internet facility that allows users to access the e. The echoupal initiative whereby a choupal is equipped with a computer and internet connectivity is the brainchild of a large agricultural processing company in india, the indian tobacco company. The largest internetbased intervention in rural india, echoupal has grown into an ecosystem of services that addresses diverse rural needs, from agriextension and other farm. The international business division ibd, which was the agricultural division of itc, was lagging behind other divisions tobacco, retail, etc. This largescale intervention in water stewardship covers 45 districts across 12 states echoupzl has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. Itcs main motivation behind creating echoupal was to generate more sales in agriculture. Itc echoupal itcs echoupal platform was started with the aim to be the focal point for farmers to sell their produce, thus eliminating the need for the middlemen or mandis. Aug 12, 2019 to the uninitiated, an itc e choupal is an internet kiosk in the home of a fellow villager. Innovative ict application platforms are being created by private sector players in conjunction with local. Kishore singh, echoupal farmer, narsinghkheda village, sehore district, madhya pradesh the echoupal is an important component of itcs multidimensional integrated rural development program that has evolved from its deep understanding of the challenges and opportunities inherent in the farm sector.
The first of its kind in india, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, echoupal was declared. Itc holds out mall hope for villagers the telegraph. An introduction, 1 stake holder analysis comparison of itcs supply chain of soya bean before echoupal initiative. Each echoupal is provided with a computer kit consisting of the following components. Choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. Itc echoupal itc echoupal itcs echoupal platform was. Itc s main motivation behind creating echoupal was to generate more sales in agriculture. The itc, on implementing the echoupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. Corporate background itc was incorporated onaugust 24, 1910 under the name of imperialtobacco company of india limited. Innovation for india award 2006 for itc echoupal in the social innovations category for business organizations. Rajesh panda deputy director, associate professor, sibm, pune email. This initiative has enabled farmers from over 40, the e choupal is a unique webbased initiative of itc limited, offering farmers required information, products, and services they need. Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called e choupal an open meeting place in a village. Dec 06, 2019 reach itcs agri business has set up 23 choupal saagars across the three states with overitv feet of dedicated retail space.
The echoupal also provides other information to the farmer, including cropprices, weather and knowledge on scientific farming techniques. A case study on rural marketing initiative management case prof. On the anvil are plans to channelise other services choual to microcredit, health and education through the same echoupal infrastructure. The largest internetbased intervention in rural india, e choupal has grown into an ecosystem of services that addresses diverse rural needs, from agriextension and other farm. What was itc s motivation for creating the echoupal. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel nut retailers, mixed pickle retailers. It is always assumed that conducting ebusiness requires communication infrastructure and some amount of computer knowledge.
The e choupal which attracted global attention is a supply chain innovation that is local to india but has wide applications across the nations. Tradition about itc traditional supply chain problems faced by traditional supply chain problems faced by traditional practices. Yet the farmers are free to sell to anybody and are not tied irc to itc with any written contracts. New media and development empowering farmers india. An echoupal external website that opens in a new window is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure. Itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india please help improve it or discuss these issues on the talk page. To the uninitiated, an itc echoupal is an internet echoupzl in the home of a fellow villager. Transport, electric power, and information infrastructure are inadequate. The echoupal which attracted global attention is a supply chain innovation that is local to india but has wide applications across the nations.
The farmer and sanchalak are free to use the echoupal and develop new uses. Itcs foray into the agricultural procurement started with wheat, soybean and shrimp and has now moved into coffee and paddy. Itc then came up with an initiative called echoupal to link directly with rural farmers via the internet for procurement of agricultural and aquaculture products like soybeans, wheat, and coffee. Pradeep fernandes shreya shetty jenniefer dias muneet narang navyesh kambli p contents. The echoupal initiative, among other facets of itcs multidimensional integrated rural development programme, isnt just philanthropy. How itc echoupal connects corporate giants, farmers. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel. Extensive preactivity is conducted with the support of the echoupal sanchalak. Lintas media arm, echoupal join to launch bharat barometer blonnet.
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